This year I'm adding one more company to the list: The Root Collective.
The Root Collective partners with small-scale artisan businesses in marginalized communities in Guatemala, Peru, and Kenya to promote change through dignified jobs. You can learn more about what they do here .
The word partner is key to The Root Collective's mission. Their relationship with their artisans is not charity, it is a business partnership. The Root Collective is not helping, as that word connotes that they are saviors and the poor artisans are in need of rescue. Not so: The artisans are capable, creative, and confident business owners. All they lack us someone to believe in them...and that's where The Root Collective comes in.
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